Let's talk about lubricants, because funnily enough, it’s one of our favorite topics!

And, it could be one of your favorites too.

By private labeling your lubricant offerings through American Synthol, you can build and grow your own business.

How? Well, keep reading to find out how a private label lubricant program can improve your margins and create cash streams for your business.

What Is A Private Label Lubricant Program?

Private label lubricant can make a great addition to your current revenue streams. Private labeling with American Synthol allows you to buy our lubricant products, but market them to sell under your own label or brand.

So, we would produce our first-class, high quality lubricant products on your behalf, but package and label them with your company’s branding so that you can use them in your product range.

Why Offer Private Label Lubricants?

Private labeling a state-of-the-art lubricant can help to build your business. These are just some of the ways:

  • Improve Your Margins: It costs a lot to produce a product. But, what if someone has already done the hard work for you? Here at American Synthol, we have perfected the formulation of our lubricant range, and you can take advantage of that! It means you can sell our lubricant as your product and make a healthy margin without any of the cost outlay for product development.
  • Create Cash Streams: Every successful business has multiple streams of revenue coming in. By adding lubricants to your range, you can create a new cash stream and bring more money into your business. The private label program creates an annuity stream of repeat business using your brand so that customers are less likely to use another vendor for their lubricant needs.
  • Build Credibility: We’ve been producing state-of-the-art advanced technology synthetic lubricants for industrial applications since 1983 and we are pretty darn good at it. With a huge number of existing partnerships and thousands of satisfied customers, our lubricants are proven to work in the toughest conditions. So, you can confidently sell our products to your customers, enhancing your brand, creating loyalty and building your credibility.
  • Less Investment: With our efficient shipping process, we can get your product out the door within 24 hours in some cases. That means a reduced inventory investment as you don’t need to stockpile. Simply order what you need when you need it. And our aggressive pricing structures will save you some dollars too!
  • It’s Easy: American Synthol makes the private label process easy. Simply come to us, tell us what you need for your customer base and we’ll handle the rest. No research, no manufacturing worries, just quality products without the fuss. We also offer ongoing technical support if you have any questions or challenges.

Why American Synthol Lubricants?

Why would you choose American Synthol over other private label lubricant options? Well, quite simply, we are the best! Here’s why that is:

  • 40+ years of manufacturing advanced technology lubricants
  • Outstanding quality
  • Fast turnaround times - in some cases we can arrange shipping within 24 hours
  • Robust product additives that enhance performance
  • Free oil sample testing
  • State-of-the-art research lab
  • Technical support
  • Customized packaging
  • Graphic design assistance for labeling
  • Flexible terms

How Private Labeling Works

This is the process we would typically follow if you were wanting to private label lubricant with American Synthol:

  1. Get In Touch

    Contact us and let us know what you are looking for. We have a range of lubricants available for private labeling, so we can find the best solution for your needs. We’ll also discuss price point, volume, production capacity and turnaround times.

    We like to minimize the risk for you by offering free oil sample testing, allowing you and your customers the ability to know about equipment problems before they become big issues.

  2. Customization

    Once we’ve got the basics locked in, we’ll move on to the customization aspects. We offer a number of product formulations and in consultation with your team, we’ll select the best products for your needs.

    From there, we’ll talk about customization of the labels so that the lubricant can be recognized as your own product line. We’ll have you send in your logo and branding details. Then, our graphic design team will work on this with you so that we achieve the perfect representation of your brand in the labeling. We have a basic labeling plan that we offer at no charge. If you want more extensive label design there may be an additional cost.

  3. Production

    Now it’s time to turn it from a design to the real thing! Based on the agreed elements and design, we will manufacture your lubricant, apply your labeling and arrange delivery to your premises.

  4. Distribution

    You can then go ahead and sell the lubricant under your brand name through your various distribution channels - online stores, retail locations or through a wholesaler.

Products For Private Labeling


Become An Amerilube® Dealer If The Time Isn’t Right For Private Labeling

Would you like to add a supreme quality lubricants to your product range but aren’t ready for private labeling your brand? Then, selling American Synthol’s Amerilube® product line is the perfect solution.

Cost effective and practical, our Amerilube® branded offering is a great way for you to enter the lubricant market and strengthen your reputation without the complexities of producing a product from scratch. We’ve done all the hard work for you, so what are you waiting for?

Get in touch with our team today to get the process underway.

October 24, 2023